My name is Sam Yarwood and I am a strength and conditioning coach and personal trainer

It is my mission to provide highly personalised, evidence-driven training and coaching to athletes and non-athletes alike, blending my own athletic-, scientific-, life- and career-experience to help people meet their own sporting, health and life goals as enjoyably, efficiently, effectively and sustainably as possible. 

Having spent many years in a busy, stressful, time-poor, non-fitness job, I know how hard it is to keep fit and strong in and around the other pressures of life.

There is a lot of confusing information out there and sometimes we all just need someone who knows what they’re talking about to point us in the right direction. 

‘I have a life-long love of sport, exercise and the outdoors’

I have a life-long love of sport, exercise and the outdoors. Previously an all-round sports nut, but particularly a county- and university-level badminton player and coach, most of my 20s and 30s were focussed on outdoor sports, in particular climbing, cycling and winter sports. 

Currently my own personal athletic focus is on rock climbing – I have been actively climbing for over 10 years and currently operate at E2 and F7a, with a focussed push to rise through the grades over the next 5 years. 

My passion for cycling started aged 5, and I have road raced and time-trialled in the UK, and have achieved Elite and Gold times in mass-participation events such as The Fred Whitton Challenge and La Marmotte Grand Fondo in the French Alps. I no longer compete, but I remain a passionate and knowledgeable cyclist. I can happily watch a six-hour Tour de France stage, without a break…

I have been snowboarding for nearly 20 years, largely in Europe, North America and Japan. I have a ride-hard philosophy and a deep obsession for off-piste and backcountry adventures. 

‘multiple injuries led me to explore and view science-based strength training as the foundation for long-term athletic performance, injury resistance, recovery and health’

Although sport and exercise has always been central to my personal life, it hasn’t always been my professional life. After originally starting a sport science degree at Glasgow University, my interests evolved a little, and I eventually gained a PhD in Biochemistry and Cell Biology from The University of Bristol, via a couple of stints living in Japan. I worked for a number of years researching the molecular mechanisms behind cancer and other diseases, and later I moved into medical, scientific and health communications here in Macclesfield, UK. 

Multiple injuries over the years led me to explore and become passionate about focussed, science-based strength training, and I came to view strength as the absolute foundation for long-term athletic performance, injury resistance, recovery and health, both physical and mental.

Over time I decided to leave my career in science and communications to pursue a new career, establishing Sam Yarwood Training and Fitness to provide highly personalised strength and conditioning coaching and personal training. 

I am a fully qualified Level 3 Fitness instructor and Personal Trainer, and a British Cycling Level 1 coach. 

Always striving to learn and improve, I’m currently working towards my Level 4 Strength and Conditioning Award and the highly regarded UKSCA ASCC accreditation.

If you’d like to explore getting stronger, whatever your sport or motivation just drop me a line and we can take things from there. 

Ready to find your strength?